Beauty San is a family story of passion and know-how.
The history of a family
Gualtiero Valdo became the President and co-founder of the company in 1995. Beauty San was born as a spin-off of one of the most important multinational groups, Sanofi Beautè, and became an independent company in 2000. We are driven by professional integrity and sincere respect for human relationships.
Our Business Model
The reference channels are: independent and alternative perfumery, innovative sales points, concept stores and boutiques. We choose our brands with passion and attention as each brand becomes part of our essence. This is why we firmly believe in the quality and potential of each one of them.
Attention for details
MADE IN ITALY PASSION
The value proposal of our brands is to create and offer on the market a product inspired by, designed and made in Italy, so as to be synonymous with high quality, and with an affordable price. Through well defined know-how and by paying attention to formulations and details, the result is a synthesis of tradition, culture, passion, research and attention to detail.
PASSION FOR OUR PLANET
Over the years Beauty San has promoted a path that has as its objective the diffusion of an eco-sustainable culture by virtue of an increasingly broad corporate social responsibility. Every micro-element, every choice, every project is the result of an ethical and conscious production process aimed at contributing to the protection of environmental resources.
Eco-sustainable development and corporate social responsibility are the cornerstones on which Beauty San’s ethical-production and distribution philosophy operates.
This is what guides and directs us in every choice: in the selection of raw materials, in the production and logistic processes, in the development and creation of extremely high quality products in compliance with rigid and rigorous regulations, standards and protocols.