|BOND NO. 9||CoSTUME NATIONAL||CRABTREE & EVELYN||JULIETTE HAS A GUN||LIGNE ST BARTH||LUBIN||MOLTON BROWN||TUTTOTONDO||PROFUMI DEL FORTE|
For the first time in fragrance history, a major, full-blown fragrance collection was launched as an homage to a great city. The name of this fragrance collection is Bond No. 9 (which is also the address of its headquarters boutique at 9 Bond Street, in Noho, NYC). The city it celebrates is none other than--could be no other than-- New York.
The Bond No. 9 collection has a dual mission: to restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 will infuse the island of Manhattan with scents. While each Bond No. 9 fragrance is unique, they all share something in common with the city in which they were created: they have an edge.
Bond No. 9 is what happens when a French perfume expert, Laurice Rahmé, for 25 years a loving resident of New York, turns her uncompromising, opinionated nose to her adopted city. She couldn’t help but give New York its own array of scents. Steeped in the art of 20th century Paris perfumery, Rahmé has sniffed out the city, and developed a series of scents as tone-poems, that smell of the dreams, the longings, the mystique, the energy and spirit of her adopted home–the brave and bold premier metropolis of the 21st century.